Tomorrow’s CEO is likely to have international experience and an operational background, and will have risen through the ranks of the company for a number of years. That’s according to…
Ask & You Shall Receive
An Accenture survey of more than 3 400 business professionals in 29 countries found that fewer than half of all respondents are satisfied with their current jobs. They attributed their discontent to a variety of issues, ranging from…
Storytelling for Sales
In this presentation Dominic R. Villari demonstrates practical ways you can use storytelling to increase your sales. You’ll learn the role of client needs and product attributes in stories, how…
It’s Raining Leads
What is drip marketing? Much like drops of water from a dripping tap, drip marketing is a strategy that sends, or "drips," a pre-written set of messages to customers or…
Automated Marketing Enhances Profitability
How marketing automation works Marketing automation enables marketers to create sophisticated and engaging campaigns that automatically respond to customer/prospect behaviours, lifecycle segments and other criteria. It automates repetitive tasks, increasing…
Put Strategic Marketing in its Rightful Place
In his ground-breaking series of books on innovation, Harvard professor Clayton Christensen, said his research had shown that 90% of company directors do not know what the components are of…
A Strong Boss Gives Your Own Career a Lift
A strong boss serves as an example, shares leadership lessons, listens and responds to employees, and enables others on the team to become valued members of the organisation themselves. A…
Call Centre Staff Retention Success
Call centres are among the industry sectors with the highest staff turnover. In South Africa, that figure is estimated to be 20% per year. Given the cost of replacing experienced…
Get Control of All Your Data
Business intelligence (BI) solutions are notoriously difficult to implement, and few meet user and organisational expectations. According to an ITWeb survey, only 19% of respondents at the 2010 BI conference,…
The Massive Shift in Sales Culture
There’s a new trend in selling that takes its name from the tools and methods driving it. Sales 2.0 has its roots in the Web 2.0 movement and is making…