Marketing and Lead Generation Insights

Question: Has your Sales Organisation developed purpose-built sales collateral to assist prospects as they progress through the sales funnel from lead to prospect to customer – and is your existing…

Question: Does your Sales Organisation use customer success stories and testimonials per product and industry verticals for online lead generation – and does your sales force leverage the power of…

Question: Has your Sales Organisation formally developed content from a customer-centric perspective that is relevant and interesting to prospects in helping them solve problems – and does your current content…

Thinking like a B2C marketer can help you create motivational and emotional connections with your clients – connections that will distinguish your brand from its competitors. Marketing leaders in the…

Should you cover the entire market or double down on your sweet spot? You’re a CEO who just missed the quarterly number for the third time in a row. You…

Outbound B2B sales are becoming less-and-less effective. In fact, a recent survey by Forrestor found that connecting with a prospect now takes 18 or more phone calls, callback rates are…

The buyer persona should be the most valuable asset your marketing team and sales force utilise for success. If personas are not of value, then they were not built properly.…

I recently attended a conference where a consulting firm shared some of their research about some attending sales organisations. The information that they revealed made some people gasp (literally) in…

As Chief Marketing Officer (CMO), you have great influence over the brand and ultimately Customer Lifetime Value (CLV). Activate the brand to increase the lifetime value of your customers. Brand:…

Inside sales – already an important component in the sales efforts of many companies – is expanding as more companies develop or add to this valuable sales channel. Whether you…