Marketing and Lead Generation Insights

It’s a valid question: ‘How do you create compelling content?’ What do you do to bring attention to your company, your brand, or yourself now that the social web has…

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are…

1. Lack of Content Your social selling programme isn’t going to work without content. You may want to make noise on the social channels, and you may want attention. You…

You have been chasing this account for six months and feeling optimistic as the buying process comes to a conclusion. The sale is between you and two other firms. The…

The Protection of Personal Information (PoPI) Act has been signed into law and will soon be implemented. Companies will have a one-year grace period to become compliant. Compliant databases This…

Artificial intelligence (AI) is on quite a run, from Google’s AlphaGo, which earlier this year defeated Go world champion Lee Sedol four games to one, to Amazon’s Echo, the voice-activated…

Companies such as Dropbox, Airbnb and countless others have used growth hacking to rapidly increase their acquisition rate. As a result, it’s no wonder that the term ‘growth hacker’ has…

I continue to be amazed by the number of sales people who feel that LinkedIn doesn't provide any value to them. Yet, these same people spend countless hours on Facebook telling…

1. Computing Everywhere Gartner predicts that with continued mobile device proliferation and development of wearable tech, there will be an increase in servicing the needs of individuals in their varied…

A few decades ago, pharmaceutical companies promoted their products almost entirely through personal contact by sales people with physicians. In 2014, almost half of all physicians put significant restrictions on…