In the advertising business, effective frequency is the number of times a person, on average, must be exposed to an advertising message before it is well understood by the viewer.…
Tweet Me, Friend Me, Make Me Buy
One morning he contacted a CEO – someone who was no pushover, having had bad experiences with the type of product the rep sells. By late that afternoon he had…
Micro-Transaction Marketing
Bad content marketing is like a bad date. Imagine a handsome guy sitting down next to a beautiful lady at a bar and saying, “Hey beautiful, if you act now…
Death of the Salesman
Marketing of business-to-business (B2B) solutions has clearly become more difficult over the past several years. This is evident in research undertaken with the International Data Corporation (IDC), a global provider of market intelligence for the information…
It’s Raining Leads
What is drip marketing? Much like drops of water from a dripping tap, drip marketing is a strategy that sends, or "drips," a pre-written set of messages to customers or…
Automated Marketing Enhances Profitability
How marketing automation works Marketing automation enables marketers to create sophisticated and engaging campaigns that automatically respond to customer/prospect behaviours, lifecycle segments and other criteria. It automates repetitive tasks, increasing…
Prospecting With Social Media
When one considers the fundamental activities that drive an effective social media strategy – having a list of prospects, researching contact information, collecting and distributing information to prospective clients, to…