WHAT WE DO » Customer Engagement Process Design

WHAT WE DO

customer engagement process design

Differentiate your sales force and scale results through value-driven customer interactions.

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Customer Engagement Challenges our clients face

NOT

Are your Sales Executives ill-equipped to have business-driven conversations?

  • Does your sales force struggle to articulate your true value?
  • Are you locked in price and discounting discussions?
  • Are you losing should-win deals to competitors or ‘no decision’?

the solutions we provide

We have a proven track record in helping clients build scalable, effective sales processes.

We co-create powerful, yet simple processes to deliver:

  • Clearly defined product-level competitive differentiators
  • Value-driven customer-centric discussions
  • Increased wallet share and improved win ratios
  • A scalable sales process that managers can track, train and coach.

How we do it

Together with your team, we align your value differentiators to your customers’ problems in a way that distinguishes your organisation through a repeatable sales process that is unique to your company.

ARE

We work with your team to:

  • Design a complete Customer Engagement Process tailored to your needs based on our proven frameworks
  • Map your sales process to the ‘Psychology of Change’ to overcome resistance and prompt action from prospects to switch or buy
  • Enable you to identify and articulate the key problems you solve, mapped to your customer’s specific problems
  • Equip your sales force with the tools they need to lead high-quality, value-driven, business outcomes-driven engagements.

what you walk away with

You get a tested and refined customer-centric ‘Sales Way’ that is unique to your company and its customers.

Here’s what you can expect from our Customer Engagement Process programme:

  • A lively, interactive, two-day workshop, accompanied by pre-workshop preparation and post-workshop alignment sessions to co-create your process
  • Your team will receive key documents and processes to be deployed uniformly across your organisation
  • The new process is piloted in the field with Sales Managers to a select group of customers for proof of concept and process iterations
  • Once deployed, Managers will have one process to track, coach and forecast from making it easy to improve and scale
  • Additional coaching and refinement support are available as needed.

Get in touch

Interested in learning more about how we can catalyse your revenue growth?

Let's discuss your targets.

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