Research shows that mentoring is one of the critical factors for leadership advancement.

Recently, however, a distinction has been drawn between mentoring and sponsorship. The findings have highlighted how important it is for people to have a sponsor early on in their careers.

How mentors & sponsors differ

One mistake many professionals often make is using mentor and sponsor interchangeably. Mentors provide psycho-social and career support. Most mentors focus on personal and professional development.

Sponsorship, by contrast, involves advocating for advancement. Without sponsorship, a person is less likely to be promoted, even if they have high potential. This is especially true for managers at mid-career level and beyond.

Where a mentor helps you envisage your next position, a sponsor will lever open that position for you. A sponsor doesn’t just believe in you; a sponsor believes in you more than you believe in yourself.

The key differences:

Mentors:

  • Can sit at any level in the hierarchy
  • Provide emotional support, feedback on how to improve and other advice
  • Focus on the mentee’s personal and professional development
  • Help mentees learn to navigate corporate politics
  • Serve as role models.

Sponsors:

  • Must be senior managers with influence
  • Give protégés exposure to other executives who may help their careers
  • Make sure their people are considered for promising opportunities and challenging assignments
  • Protect those they are sponsoring from negative publicity or damaging contact with senior executives
  • Fight to get their people promoted.

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